Marketing Strategy Edge - One Site Focused On Marketing Strategy
.jpg) Marketing Strategy Edge keeps you informed of the latest and most effective marketing strategies online and off.
Unlike some websites that include marketing strategy as one of many topics, Marketing Strategy Edge is totally dedicated to marketing strategy skills, techniques and practical knowledge or "how to."
Visit our site often for the latest marketing strategy news on a wide variety of topics. We feature news feeds from the web's leading sources, downloadable ebooks on marketing strategy, information on online and search engine marketing strategy as well as traditional marketing strategy.
Marketing strategy is a primary key to business success. The No. 1 reason businesses fail is that they don’t make enough money. And the No. 1 reason they don’t make enough money is that they don’t adequately understand and practice effective marketing strategy. Marketing strategy offers these powerful benefits:
• Concentrating your resources and efforts on your greatest opportunities for success
• Sharpening your competitive advantage so that your business is superior to your competitors’ in ways that matter to customers
• Increasing the income of the firm more effectively than any other way
• Uniting the leadership team to all pull in the same direction, maximizing positive results
• Giving your brand a clearer focus so that it will be better known in the marketplace
• Stimulating demand for your products and services
• Improving the effectiveness of messages you send to customers and prospects
• Strengthening your ability to understand and meet the needs of customers
If there's anything in the realm of marketing strategy that you would like to see or learn about here, just drop an email to:
mse (at) marketingstrategyedge.com
Marketing Strategy Edge
This is the blog companion of MarketingStrategyEdge.com, a website devoted entirely to marketing strategy
Marketing Strategy - What Is Strategy
by noreply@blogger.com (Buck Lawrimore)
17 Aug 2009 at 7:38pm
People talk all the time about "marketing strategy" as if we all know what they mean, but strategy is so important and potentially so powerful, it is crucial to understand what it means and use it to best advantage.
“Strategy” comes from the Greek word strategos meaning general. Strategy is defined by Webster's as “1 The science of planning and conducting military campaigns on a broad scale.” More recently strategy has come to mean “skill in management” or “an ingenious plan or method.”
There are two aspects or connotations to this idea of strategy. The first is, it’s big picture. It involves consideration of all your available resources – people, money, time, physical resources etc. “on a broad scale.” The second is, strategy involves winning some form of competition. Your opponent may be an enemy who is trying to defeat you, or a business competitor who is trying to get your customers to buy from them instead of from you, or an opposing athletic team in a sports event. In all these situations as well as your own real world, there is one key to all effective strategy. This is one of the most important things for you to learn about marketing:
The key to all effective strategy is
concentrating your resources on your greatest opportunities,
where your competition is weak.
So then, effective marketing strategy could be summed up this way:
“Concentrating the organization’s resources on its greatest opportunities to better meet customer needs, outperform competitors, increase income, and achieve enduring success.”
But how do we determine what those greatest opportunities are? Often an organization has a sense of what it is really good at, what it does best. But that may not be right in the eyes of customers. So objective market research can interview customers and ask them, "What do you think is this company's greatest strength - what do they do best?"
The answers may surprise you. In the final analysis it doesn't matter what you in the company think is your greatest opportunity - what matters is what customers think. The opportunity is not on a playing field or any physical place - it is in the minds of customers and prospects. Your greatest opportunity is to meet a need which customers have better than anyone else can.
This gets back to another article's discussion about the marketing orientation. A marketing oriented company looks at the marketplace - the perceptions of customers and prospects - and sees what opportunity it has to meet needs better than the competition. The best marketing strategy is market-driven, not internally driven. Cast your assumptions aside, rub your eyes and look clearly at what customers think, need and want. When you do, you will see your greatest opportunity more clearly than ever before.
This is why the "big guys" all use real market research before making key decisions about what products to promote and what strategy to focus on. You can do the same for your business - and profit as a result.
To learn more about marketing strategy options for your visit, visit Charlotte marketing firm Lawrimore Inc. or the Marketing Strategy Edge.
Marketing Strategy Reloaded for the 21st Century
by noreply@blogger.com (Buck Lawrimore)
8 Aug 2009 at 3:51pm
Typical definitions of marketing strategy using industrial-era concepts such as the 4 P's - product, price, place and promotion - are in a number of ways locked in to old ways of viewing the world that are not highly productive in the evolving 21st Century.
Pick up the average textbook on marketing strategy and you sense immediately that it was written by a college professor who has probably not run a business or consulted with hundreds of real-world companies as we have. Marketing strategy textbooks tend to be loaded with jargon that is just great for teachers making tests but not for people operating small to mid-size businesses in the real world.
So this post is going to attempt to look afresh at marketing strategy, what it really is.
We cannot separate marketing strategy from the organization as a whole, any more than we can talk about people in the abstract. Marketing strategy is more often a vague intent or direction rather than a firm plan of action that is meticulously followed. Very few businesses have a written marketing strategy, and we would hazard to guess that those that do have a written strategy don't follow it consistently.
The bottom line of marketing strategy is to increase sales and strengthen relationships with customers. In the real world, day to day and minute to minute, opportunities for sales and customers change constantly. The organization interacts with the market environment in real time. Potential customers are searching for some way to meet their own needs, competitors are vying for the same customers in most cases, and there is just an incredible amount of noise in the various communication channels that can facilitate or hinder marketing.
So how can we understand and develop a marketing strategy that will work most effectively in the 21st Century?
First of all we must think of marketing strategy as a system of effectively adapting to the changing market environment, as opposed to a written plan which changes rarely. Some might argue that such a concept applies more to marketing tactics, but there is a fuzzy line between marketing strategy and marketing tactics.
In the military, strategy is something generals do from afar, like plan the invasion of Normandy, and tactics is something soldiers do up close - "touching" the enemy as the word tactics literally means. So we might say that marketing strategy involves planning what we will do to attract more customers and sales, and tactics is the daily connection with and selling to customers and prospects. And all that was fine in the slow, old 20th Century, when the world was fairly stable.
But in the 21st Century the world changes rapidly. One day your business may be doing fine, and the next day you may lose a big customer or several small ones due to a recession or other shift in the market. One day you may dominate your niche and the next day a major competitor enters your territory or starts taking customers away.
Businesses that keep their eyes on their comfy plan documents and not on the constantly shifting marketplace jungle are going to get beaten and eaten. Business today is more like piloting an airplane through a storm than sitting still behind a desk. Change is the ruling condition of the marketplace. This is one reason social media like Twitter have become rapidly popular. Such media allow you to monitor the changing marketplace in real time.
We'll discuss this fascinating topic of what marketing strategy needs to be in the 21st Century in our next post. Meanwhile your comments are welcome.
Marketing Strategy Edge Launches
by noreply@blogger.com (Buck Lawrimore)
8 Aug 2009 at 8:41am
MarketingStrategyEdge.com is a new website and companion blog launched by Charlotte marketing firm Lawrimore Communications Inc.
Marketing Strategy Edge was created to provide a single website focused solely on marketing strategy, including Internet marketing strategy, traditional marketing strategy, social media marketing strategy and other marketing strategy topics.
Marketing Strategy Edge features live newsfeeds from Google,Yahoo and other sources about marketing strategy, internet marketing strategy and other relevant news. So you can visit Marketing Strategy Edge daily to get the latest news from around the world.
Follow us on Twitter - http://www.twitter.com/marketstrat
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Marketing Strategy Ebook - A Great Introduction For You
Marketing Strategy is the most powerful key to business success - whether you operate locally or worldwide.
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The Key To Business Success, From Your Community To The Worldwide Web" explains
how to develop and use effective marketing strategy in the "physical world"
as well as through powerful Internet marketing. Although its focus is
business, the great majority of its information can be used by nonprofit and
government organizations as well. Contents include:
• The key to all effective strategy
• How to develop an effective marketing strategy
• How to analyze your organization's strengths to focus on your competitive
advantages
• How to understand all the different groups of people and market forces that
impact your success
• Identifying critical issues and using them to drive effective market
research, whether your budget is large or small
• How to develop a defining vision and smart goals
• Various types of market research, and how to select the right one
• How to develop a winning marketing strategy
• How to determine the messages, media and branding statements to support
your winning strategy
• Internet marketing strategy: what every manager must know!
• How to use powerful free tools to help you sharpen your Internet marketing
strategy
Our exciting and
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Marketing Strategy News On The Web
"marketing strategy" - Google News
Google News
New Article Marketing Strategy Announced By Content Writing King - Houston Ch...
18 May 2012 at 11:39am
![]() New Article Marketing Strategy Announced By Content Writing King
Houston Chronicle
Content Writing King has announced the development of a new article marketing strategy. This project is a new strategy update aimed to better accommodate new search engine rules, as well as help customers. Today, Content Writing King has made an ...
Writer For Content Writing King Published Social Marketing ArticleVirtual-Strategy Magazine
Content Writing King Releases Link Building Educational MaterialAlbany Times Union
all 13 news articles »
Your Social Media Marketing Strategy isn't Complete w/o Video [Creator's Tip ...
17 May 2012 at 4:25pm
ReelSEO Online Video News
![]() Your Social Media Marketing Strategy isn't Complete w/o Video [Creator's Tip #39]
ReelSEO Online Video News
Nathan gives us his insights to the benefits of video for promoting your site or blog and how online video, and YouTube, have been an integral and important piece for developing and growing their social media marketing strategy.
Using the How-To YouTube Video Trend to your Business' AdvantageNBC Chicago (blog)
all 16 news articles »
LA's bold marketing strategy isn't just online - Bloguin (blog)
19 May 2012 at 3:08pm
Bloguin (blog)
![]() LA's bold marketing strategy isn't just online
Bloguin (blog)
Thanks to a post over at Reddit Hockey, we can see that LA's controversial marketing strategy has spilt over into the real world. As you can see in the photo above, the Kings are using their edgy voice on a small poster/billboard located at what ...
Power Marketing Welcomes New Team Members - PR.com (press release)
20 May 2012 at 2:16am
![]() Power Marketing Welcomes New Team Members
PR.com (press release)
Power Marketing, LLC of Hagerstown, MD is a full-service marketing firm with more than 20 years of hands-on marketing experience that specializes in marketing strategy, Internet solutions, corporate branding, search engine optimization, ...
Community Improvement Corp. to revisit marketing strategy - The Steubenville ...
18 May 2012 at 10:01am
![]() Community Improvement Corp. to revisit marketing strategy
The Steubenville Herald-Star
RAYLAND - The Community Improvement Corp. is going to revisit its marketing strategy for the Jefferson County Industrial Park, looking to see what, if anything, they need to adjust as interest in the property builds. Commissioner Dave Maple broached ...
and more »
Tranzbyte's New Prez Orders a Refining of its Marketing Strategy Regarding it...
18 May 2012 at 6:17am
![]() Tranzbyte's New Prez Orders a Refining of its Marketing Strategy Regarding its ...
MarketWatch (press release)
PHOENIX, May 18, 2012 /PRNewswire via COMTEX/ -- Altitude Organic Corporation, a subsidiary of Tranzbyte Corporation (erbb (otc:PK), announced today that its corporate president, David Gwyther, has determined that conflicting federal and state policies ...
and more »
Successful Merger Creates New Integrated Advertising Agency for Automotive De...
20 May 2012 at 2:16am
![]() Successful Merger Creates New Integrated Advertising Agency for Automotive Dealers
PR.com (press release)
Teterboro, NJ, May 20, 2012 --(PR.com)-- Dealers nationwide will be presented a direct mail marketing strategy that integrates digital media and lead generation. The newly named merger, intelligent Target Marketing is based out of Teterboro, ...
Google to Adopt New Marketing Strategy - Mobile bloom News
17 May 2012 at 7:37am
![]() Google to Adopt New Marketing Strategy
Mobile bloom News
Google has decided to adopt a new strategy in the development of its Android operating system. Google has decided to create a united front with existing smartphone and tablet makers in order to counter its major rival Apple. This move will also look to ...
and more »
Camargo Insurance Agency, Inc. Offers an Interactive Way to Purchase Insuranc...
19 May 2012 at 8:04am
![]() Camargo Insurance Agency, Inc. Offers an Interactive Way to Purchase Insurance ...
San Francisco Chronicle (press release)
... with Astonish Results, LLC - a digital marketing and insurance sales training company that specializes in modernizing the way by which the independent insurance industry does business - to create an innovative new online marketing strategy.
and more »
Facebook Timeline Questions Answered in Digital Marketer's RAW Training - Vir...
20 May 2012 at 4:18am
![]() Facebook Timeline Questions Answered in Digital Marketer's RAW Training
Virtual-Strategy Magazine
The biggest worry was having a Facebook marketing strategy ruined without the chance to make adjustments, the article said. That chance is being offered by Digital Marketer, which has developed a special RAW Training session around the new Facebook ...
and more »
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