Marketing Strategy Edge - One Site Focused On Marketing Strategy
.jpg) Marketing Strategy Edge keeps you informed of the latest and most effective marketing strategies online and off.
Unlike some websites that include marketing strategy as one of many topics, Marketing Strategy Edge is totally dedicated to marketing strategy skills, techniques and practical knowledge or "how to."
Visit our site often for the latest marketing strategy news on a wide variety of topics. We feature news feeds from the web's leading sources, downloadable ebooks on marketing strategy, information on online and search engine marketing strategy as well as traditional marketing strategy.
Marketing strategy is a primary key to business success. The No. 1 reason businesses fail is that they don’t make enough money. And the No. 1 reason they don’t make enough money is that they don’t adequately understand and practice effective marketing strategy. Marketing strategy offers these powerful benefits:
• Concentrating your resources and efforts on your greatest opportunities for success
• Sharpening your competitive advantage so that your business is superior to your competitors’ in ways that matter to customers
• Increasing the income of the firm more effectively than any other way
• Uniting the leadership team to all pull in the same direction, maximizing positive results
• Giving your brand a clearer focus so that it will be better known in the marketplace
• Stimulating demand for your products and services
• Improving the effectiveness of messages you send to customers and prospects
• Strengthening your ability to understand and meet the needs of customers
If there's anything in the realm of marketing strategy that you would like to see or learn about here, just drop an email to:
mse (at) marketingstrategyedge.com
Marketing Strategy Edge
This is the blog companion of MarketingStrategyEdge.com, a website devoted entirely to marketing strategy
Marketing Strategy - What Is Strategy
by noreply@blogger.com (Buck Lawrimore)
17 Aug 2009 at 7:38pm
People talk all the time about "marketing strategy" as if we all know what they mean, but strategy is so important and potentially so powerful, it is crucial to understand what it means and use it to best advantage.
“Strategy” comes from the Greek word strategos meaning general. Strategy is defined by Webster's as “1 The science of planning and conducting military campaigns on a broad scale.” More recently strategy has come to mean “skill in management” or “an ingenious plan or method.”
There are two aspects or connotations to this idea of strategy. The first is, it’s big picture. It involves consideration of all your available resources – people, money, time, physical resources etc. “on a broad scale.” The second is, strategy involves winning some form of competition. Your opponent may be an enemy who is trying to defeat you, or a business competitor who is trying to get your customers to buy from them instead of from you, or an opposing athletic team in a sports event. In all these situations as well as your own real world, there is one key to all effective strategy. This is one of the most important things for you to learn about marketing:
The key to all effective strategy is
concentrating your resources on your greatest opportunities,
where your competition is weak.
So then, effective marketing strategy could be summed up this way:
“Concentrating the organization’s resources on its greatest opportunities to better meet customer needs, outperform competitors, increase income, and achieve enduring success.”
But how do we determine what those greatest opportunities are? Often an organization has a sense of what it is really good at, what it does best. But that may not be right in the eyes of customers. So objective market research can interview customers and ask them, "What do you think is this company's greatest strength - what do they do best?"
The answers may surprise you. In the final analysis it doesn't matter what you in the company think is your greatest opportunity - what matters is what customers think. The opportunity is not on a playing field or any physical place - it is in the minds of customers and prospects. Your greatest opportunity is to meet a need which customers have better than anyone else can.
This gets back to another article's discussion about the marketing orientation. A marketing oriented company looks at the marketplace - the perceptions of customers and prospects - and sees what opportunity it has to meet needs better than the competition. The best marketing strategy is market-driven, not internally driven. Cast your assumptions aside, rub your eyes and look clearly at what customers think, need and want. When you do, you will see your greatest opportunity more clearly than ever before.
This is why the "big guys" all use real market research before making key decisions about what products to promote and what strategy to focus on. You can do the same for your business - and profit as a result.
To learn more about marketing strategy options for your visit, visit Charlotte marketing firm Lawrimore Inc. or the Marketing Strategy Edge.
Marketing Strategy Reloaded for the 21st Century
by noreply@blogger.com (Buck Lawrimore)
8 Aug 2009 at 3:51pm
Typical definitions of marketing strategy using industrial-era concepts such as the 4 P's - product, price, place and promotion - are in a number of ways locked in to old ways of viewing the world that are not highly productive in the evolving 21st Century.
Pick up the average textbook on marketing strategy and you sense immediately that it was written by a college professor who has probably not run a business or consulted with hundreds of real-world companies as we have. Marketing strategy textbooks tend to be loaded with jargon that is just great for teachers making tests but not for people operating small to mid-size businesses in the real world.
So this post is going to attempt to look afresh at marketing strategy, what it really is.
We cannot separate marketing strategy from the organization as a whole, any more than we can talk about people in the abstract. Marketing strategy is more often a vague intent or direction rather than a firm plan of action that is meticulously followed. Very few businesses have a written marketing strategy, and we would hazard to guess that those that do have a written strategy don't follow it consistently.
The bottom line of marketing strategy is to increase sales and strengthen relationships with customers. In the real world, day to day and minute to minute, opportunities for sales and customers change constantly. The organization interacts with the market environment in real time. Potential customers are searching for some way to meet their own needs, competitors are vying for the same customers in most cases, and there is just an incredible amount of noise in the various communication channels that can facilitate or hinder marketing.
So how can we understand and develop a marketing strategy that will work most effectively in the 21st Century?
First of all we must think of marketing strategy as a system of effectively adapting to the changing market environment, as opposed to a written plan which changes rarely. Some might argue that such a concept applies more to marketing tactics, but there is a fuzzy line between marketing strategy and marketing tactics.
In the military, strategy is something generals do from afar, like plan the invasion of Normandy, and tactics is something soldiers do up close - "touching" the enemy as the word tactics literally means. So we might say that marketing strategy involves planning what we will do to attract more customers and sales, and tactics is the daily connection with and selling to customers and prospects. And all that was fine in the slow, old 20th Century, when the world was fairly stable.
But in the 21st Century the world changes rapidly. One day your business may be doing fine, and the next day you may lose a big customer or several small ones due to a recession or other shift in the market. One day you may dominate your niche and the next day a major competitor enters your territory or starts taking customers away.
Businesses that keep their eyes on their comfy plan documents and not on the constantly shifting marketplace jungle are going to get beaten and eaten. Business today is more like piloting an airplane through a storm than sitting still behind a desk. Change is the ruling condition of the marketplace. This is one reason social media like Twitter have become rapidly popular. Such media allow you to monitor the changing marketplace in real time.
We'll discuss this fascinating topic of what marketing strategy needs to be in the 21st Century in our next post. Meanwhile your comments are welcome.
Marketing Strategy Edge Launches
by noreply@blogger.com (Buck Lawrimore)
8 Aug 2009 at 8:41am
MarketingStrategyEdge.com is a new website and companion blog launched by Charlotte marketing firm Lawrimore Communications Inc.
Marketing Strategy Edge was created to provide a single website focused solely on marketing strategy, including Internet marketing strategy, traditional marketing strategy, social media marketing strategy and other marketing strategy topics.
Marketing Strategy Edge features live newsfeeds from Google,Yahoo and other sources about marketing strategy, internet marketing strategy and other relevant news. So you can visit Marketing Strategy Edge daily to get the latest news from around the world.
Follow us on Twitter - http://www.twitter.com/marketstrat
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Marketing Strategy Ebook - A Great Introduction For You
Marketing Strategy is the most powerful key to business success - whether you operate locally or worldwide.
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how to develop and use effective marketing strategy in the "physical world"
as well as through powerful Internet marketing. Although its focus is
business, the great majority of its information can be used by nonprofit and
government organizations as well. Contents include:
• The key to all effective strategy
• How to develop an effective marketing strategy
• How to analyze your organization's strengths to focus on your competitive
advantages
• How to understand all the different groups of people and market forces that
impact your success
• Identifying critical issues and using them to drive effective market
research, whether your budget is large or small
• How to develop a defining vision and smart goals
• Various types of market research, and how to select the right one
• How to develop a winning marketing strategy
• How to determine the messages, media and branding statements to support
your winning strategy
• Internet marketing strategy: what every manager must know!
• How to use powerful free tools to help you sharpen your Internet marketing
strategy
Our exciting and
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Marketing Strategy News On The Web
"marketing strategy" - Google News
Google News
The Marketing Strategy This Energy Drink Used To Take On Red Bull And Become ...
6 Feb 2012 at 3:08pm
Business Insider
![]() The Marketing Strategy This Energy Drink Used To Take On Red Bull And Become A ...
Business Insider
The energy drink world has long been dominated by Red Bull, with Monster forever lingering in second place. But there's another caffeine-packed beverage that's rising to the top tier: Rockstar. BevNET reports that Rockstar has reached the $1 billion ...
Aria Systems Continues Aggressive Growth, Names Sandra Vaughan as Chief ... -...
6 Feb 2012 at 1:35pm
![]() Aria Systems Continues Aggressive Growth, Names Sandra Vaughan as Chief ...
MarketWatch (press release)
Vaughan is responsible for Aria Systems' global marketing strategy including product management, product marketing, corporate marketing and demand generation. "Sandra brings a deep understanding of cloud-based subscription services, ...
and more »
5 Lessons from Coca Cola's New Content Marketing Strategy - Business 2 Community
5 Feb 2012 at 11:22am
![]() 5 Lessons from Coca Cola's New Content Marketing Strategy
Business 2 Community
So what can we learn from Coca Cola's new marketing strategy? The purpose of content excellence is to create “Ideas” so contagious that they cannot be controlled this is what is called “liquid content”. On a social web people can easily share ideas, ...
and more »
“Once a Day Marketing” Video Blog on Santafe.com Helps Local Businesses - PR ...
6 Feb 2012 at 7:05pm
PR Web (press release)
![]() “Once a Day Marketing” Video Blog on Santafe.com Helps Local Businesses
PR Web (press release)
The Idea Group of Santa Fe LLC harnesses the power of SantaFe.com to launch daily video blog to benefit local business with information including useful business branding knowledge and marketing strategy. The Idea Group of Santa Fe LLC harnesses the ...
and more »
Marketing strategy for Resident Evil 6 demo - In Entertainment
2 Feb 2012 at 9:08am
In Entertainment
![]() Marketing strategy for Resident Evil 6 demo
In Entertainment
This kind of thing is not new and is a great piece of marketing strategy, as was seen with Zone of the Enders because a demo of Metal Gear Solid 2: Sons of Liberty was also included. An article here says that Capcom must fear little sales and very few ...
and more »
How to gain followers and influence people through social media - Utalkmarketing
6 Feb 2012 at 4:51am
The Hindu
![]() How to gain followers and influence people through social media
Utalkmarketing
For 2012, focus on defining your business objectives and setting measurable goals for your campaigns, adjust your activities as you analyse results and make sure your integrated social marketing strategy includes activities to support growth, ...
7 Essentials of an Effective Social Media Marketing StrategyBusiness 2 Community
all 36 news articles »
Super Bowl ads spill the beans early this year - Daily Illini
6 Feb 2012 at 11:23pm
Daily Illini
![]() Super Bowl ads spill the beans early this year
Daily Illini
A new marketing strategy this year is heightening the expectation and the buzz on the already celebrated commercials. This time more than ever, companies have been releasing ads for their ads. That's right: a 10 or 15-second teaser to the 30-45 second ...
and more »
Former Creative Director of Blueband to Launch Innovative Marketing Agency .....
6 Feb 2012 at 6:03am
![]() Former Creative Director of Blueband to Launch Innovative Marketing Agency ...
MarketWatch (press release)
Being touted as a "Brand Acceleration" company, Momentum brings marketing, strategy and digital experience to the Canadian marketing world. Prospective clients can expect a wide array of services from Momentum Visual Inc., from brand identity, ...
and more »
Marketing plan created for startup's weight-loss product - Knoxville News Sen...
5 Feb 2012 at 11:07pm
![]() Marketing plan created for startup's weight-loss product
Knoxville News Sentinel
During the first phase of the project, the MBA team gathered information about NDI, its product and its marketing strategy; it also researched the nutraceutical beverage industry and Generation Y consumer practices in general. During the second phase, ...
Kahaani makers' defend their marketing strategy - Times of India
3 Feb 2012 at 12:28am
![]() Kahaani makers' defend their marketing strategy
Times of India
While a section of viewers believed that such film marketing strategy might hurt the sentiments of people whose family members have gone missing, the makers of the film defend their move. Talking to Mumbai Mirror, the filmmaker said, "It is a publicity ...
and more »
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